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   "FutureReady - Stephen Abram

OK, the future is here.  What is the NEW normal and what are customer expectations?  These expectations are not driven by what libraries want to provide or tradition.  They are driven by the new ecology of the web and big players like Facebook, Bing, Hulu, YouTube, Amazon, Google and more.  

Is your library ready?  Are you offering both 'hot' and  â€˜cool’ information delivery?  Are you paying as much attention to the experience of the library as you do to the transactions?  What is your experience strategy?  How do your commnuity conversations evolve? Can you audit your community relationships?

Are you meeting your client and user expectations?  Will your library thrive in the 3.0 world?  What adaptations will you need to make to thrive in future scenarios.  How can we afford these changes?

Are you future ready?"

Stephen Abram


Stephen Abram, MLS, is Past-President 2008 of SLA and the past-President of the Canadian Library Association. He currently is Vice President Strategic Partnerships and Markets at Gale Cengage. He was Publisher Electronic Information at Thomson after managing several libraries. Stephen was listed by Library Journal as one of the top 50 people influencing the future of libraries. He has received numerous honours and speaks regularly internationally. His columns appear in Information Outlook and Multimedia and Internet @ Schools, OneSource, Feliciter, Access, as well writing for Library Journal. He is the author of ALA Editions' bestselling Out Front with Stephen Abram. His blog, Stephen's Lighthouse, is a popular blog in the library sector.

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