Marketing: The Medium and the Message

Everything in our world has become faster, more fragmented and constantly undergoing change. The field of marketing is no different, in fact, it often drives the change. You know you need to get engaged in marketing, but don’t know where to start and feel further behind everyday. This step-by-step presentation outlines how to develop a marketing plan that integrates newest channels (Facebook, Twitter, and others) into a consistent value message that pays off in tangible results.

Alison Circle has more than 20 years marketing experience. For 13 years she was National Marketing Director for Garrison Keillor and "A Prairie Home Companion," which included performances, tours, products and international media coverage. Following that she was Account Director at Jack Morton Worldwide, a global branding agency, where her primary client was Target, for whom she managed internal branding, gift card and Target Visa launches. Since 2004 she has been Marketing Communications and Brand Manager for Columbus Metropolitan Library. In that capacity she rebranded the organization, introduced professional marketing expertise and won over  20 national and international awards for her work. She blogs about libraries and marketing for Library Journal, titled Bubble Room.